Singapore, Singapore, Enhance DBS’ reputation through positive profiling of our Institutional Banking Group, corporate, digital transformation strategies and innovation initiatives Pro-actively identify, strategise and execute thought leadership campaigns to reach out to identified stakeholders through integrated communications plans and campaigns across social, online and offline platforms Engage with digital communities by: generating and curating content for DBS Innovates on Linkedin and other relevant social media and content platforms identifying relevant communities to engage cultivating relationships and build rapport with key media including social media influencers, bloggers, etc Provide strategic counsel on media communications so as to positively predispose our stakeholders (investors, customers, employees etc) to the bank. Mitigate potential media and social media issues Use analytics and social listening tools to measure effectiveness of campaigns and to further strengthen engagement Support communications efforts for corporate projects as and when required