Description

Los Angeles, California, The Search Engine Marketing Specialist is responsible for managing all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines.  The SEM specialist will effectively manage the paid search budget and work with SEO and Marketing team in order to maximize ROI, drive traffic and customers. Minimum Education:�BS/MS degree in Marketing or a quantitative, test-driven fieldMinimum Experience/Knowledge:�3-5 years of SEM experience�Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing�Well-versed in performance marketing, conversion, and online customer acquisition�Up-to-date with the latest trends and best practices in search engine marketing�In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)�Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)�Strong analytical skills and experience generating SEM reports�Familiarity with A/B and multivariate experiments�Working knowledge of HTML, CSS, and JavaScript development and constraints�Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing�Well-versed in performance marketing, conversion, and online customer acquisition�Up-to-date with the latest trends and best practices in search engine marketingRequired License/Certification:�Fire and Safety Certification. If no card upon hire, one must be obtained within 30 days of hire, and maintained by renewal before expiration date (applicable to employees working within City of LA).

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