MEMBERSHIP DIRECTOR – THE ALUMINUM ASSOCIATION, INC.
The Aluminum Association (TAA), based in Arlington, VA is searching for a Membership Director. Established in 1933, TAA is the trade association for the North American aluminum industry and has a $7.5M budget. The Aluminum Association is the industry’s leading voice in Washington, D.C., providing global standards, industry statistics, trade policy and expert knowledge to member companies and policy makers nationwide. Highly engaged in public policy and technical forums, the Association is committed to advancing aluminum as the sustainable metal of choice around the world.
This role, which reports to the Vice President, Public Affairs will support the External Affairs and Industry Relations Department.
The position is responsible for the implementation and realization of The Aluminum Association’s membership recruitment and retention strategic objectives. The position is also responsible for developing one-on-one relationships with members, including identifying unique member needs, determining program priorities and assessing overall level of engagement/satisfaction. The position is further responsible for engaging key internal stakeholders (as needed) for purposes of pursing recruitment strategies and/or sharing relevant membership intelligence.
Responsibilities of the Membership Director
Designs and manages annual innovative member recruitment strategies and programs, including direct and content marketing, robust branded materials, sales of memberships and sponsorships, and identification of relevant association staff and board assistance in the sales process.
Maintain and research pipeline of potential members
Work with staff executives to develop marketing material for relevant markets/segments
Calculate dues quote for potential producer members
Articulate membership process (application, references, member review, etc.)
Develops and oversees membership retention strategies (in collaboration with staff committee leads), including analysis of overall member engagement/satisfaction at the board, committee, workgroup, and staff levels, using Your Membership CRM and other tools. Communicates the Association’s programs, services and systems to member company representatives and ensures engagement of key roles within member companies with applicable advocacy and programmatic efforts, including identifying potential committee assignments.
Connect member with staff as needed to retain membership
Work closely with other Association staff to identify and address at-risk members.
Evaluates and recommends enhancements to the association’s program/services, in support of membership retention.
Leads the member onboarding process
Draft welcome emails to new members
Schedule internal prep session and new member onboarding
Send follow-up emails to new members after onboarding with relevant information
Create onboarding slides
Check-in with new member at set points in time (30 days, 60 days, etc.)
Connect new members with relevant staff
Maintains comprehensive understanding of member and perspective member company businesses, interests, issues, priorities, people, etc., including monitoring trade news for merger, acquisition, and divestment activity. Develops and maintains prospective member lists and background information, web generated prospective member contacts.
Works with VP of Market Growth and Development to develop dues for individual companies and with the VP of Finance and Administration to monitor dues payments and to reach out to companies that are late in dues payments.
Develop and update relevant membership materials
Update and maintain the Association’s Committee/Division Manual
Own membership applications
Develop membership marketing material: One-pagers, website content, social promotion, etc.
Create slides and agenda for new member and first-time attendee meeting during in-person events
Partners with internal subject matter experts and senior leadership relative to implementation strategies and/or tactics focused on improving company perceptions and membership value proposition of The Aluminum Association, as well as membership governance needs.
Oversees and serves as staff lead for the association’s membership database (e.g., Customer Relationship Management – CRM database), including data structure, relevancy, and integrity.
Own member record update process in YM
Maintain record of member connections during retention program to ensure equitable outreach
Work with Finance Dept. to ensure accurate member information prior to sending annual budget to official reps
Serves as the staff lead for the Membership Development Committee
Maintain equitable mix of members in MDC (could require adding more members)
Send application emails to committee/relevant staff for approval
Consider setting up a standing call with MDC chair
Develop ways to further engage this group of members for membership recruitment
Performs additional ad hoc tasks driven by management or committees as requested or required.
Required Qualifications – External Affairs and Industry Relations, Membership Director
B.S. degree in field
Eight years relevant professional level experience in a trade association or membership organization.
Demonstrated knowledge of the manufacturing or metals extraction or fabrication industries.
Excellent written and verbal communications skills, including the ability to give both internal and external presentations to senior level executives.
Strong research skills.
Demonstrated experience in developing membership recruitment and retention materials.
Ability to manage and prioritize multiple projects with competing priorities and exercise sound judgment in evaluating such situations and issues.
Proven ability to work in a team environment.
Preferred – CAE
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other basis protected by law. This position may require pre-employment screening potentially including a criminal background check, verification of academic credentials, licenses, certifications, and/or verification of work history. What Can the Aluminum Association Offer to the Right Candidate?
•The Aluminum Association is a collaborative organization with a high degree of communication, trust, and mutual respect among employees. Your colleagues are professional and committed to their work; they are respectful and work well together as a team.
•This is a highly visible position that will allow you to interact with senior industry professionals, including members as at our spring and annual meeting.
•We have a light and modern workplace within a very nice building in Crystal City, close to metro, VRE, bus stops, and a range of restaurants and eateries. Amazon’s new offices will be in our neighborhood.
•We offer a competitive salary and benefits package, including medical and dental insurance, short-term and long-term disability, flexible spending account, Paid Parking, 401k, 10 paid holidays, 3 optional paid time off holidays, 12 days’ vacation in year one with added vacation days with years of service and more.
How to Apply for the External Affairs and Industry Relations, Membership Director:
Simply email your resume to firstname.lastname@example.org with “External Affairs and Industry Relations, Membership Director” as the subject of the email. Please include your resume as a Word or PDF attachment to the email and paste your cover letter in the body of your email with your salary requirements.