Description

, Overview The Marketing Specialist – Channel Support is responsible for supporting the creation of the EMEA channel marketing strategy and its execution for one or more partner types, including brokers, agents, value-added resellers (VARs), distributors, systems integrators, independent software vendors (ISVs) and original equipment manufacturers (OEMs). In broad terms, Marketing Specialist – Channel Support is responsible for helping to find new partners, creating demand either for or in conjunction with partners, and enabling these partners to sell more successfully. Key Responsibilities * Support the development of offers that will be used to recruit new channel partners into the program with the regional Channel & Field Marketing Specialist and Lead as well as with the EMEA OEM & Portfolio Marketing Lead. * Support the creation of partner-ready demand creation programs designed to drive new opportunities into the pipeline Assist in delivering partner learning modules for upcoming product launches or releases, and promote certification to partners and their customers. * Collaborate with the Omnichannel Demand Gen Team to analyze program results and make recommendations for future improvements. * Leverage, review and build effective marketing and sales communication plan – using both internal and agency resources – for use on the Web site and in campaigns. * Support the management of market development funds (MDF) process including recommendations for improvements Key Performance Metrics * Number of campaigns delivered – To, With and/or Through. * Percentage of partners using prescribed assets. * MDF, co-operative funds or volume incentive utilization rate. * Demand program performance/ROI – Pipeline creation, acceleration impact

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