Description

Florida, The Marketing Managerfor the Tenet Strategic Marketing Group (TSMG) will play an important role inTenet�s continued transformation into a consumer-focused organization. Thisposition will successfully execute marketing plans that drive growth for theirassigned hospital/market, drive community engagement, and effectivelycommunicate �the stories� of how an assigned hospital is making a positiveimpact on the people it serves through its specialized service line offerings. Reporting to the Group Marketing Director with strong day-to-day interactionswith the hospital Chief Strategy Officer and Hospital CEO, the Manager willwork with the hospital leadership team, communications team, and fieldmarketing teams to implement marketing activities that support service linegrowth and brand engagement for an assigned hospital/market. This position willbuild trusting and collaborative relationships with internal and external teamsand astutely represent the hospital in establishing and maintaining effectivecommunity engagement within the framework and vision of the Tenet StrategicMarketing Group, a component of the Tenet Operating System. Essential Duties andResponsibilities Marketing Strategy and Execution Supports the director in the development of strategic marketing plans that drive growth, consumer engagement, and patient retention. Drives executional excellence of marketing plan activation that supports the overall marketing strategy and growth. Plans, implements, and measures all day-to-day marketing responsibilities such as: activation of marketing campaigns; coordination of events and seminars; highlighting positive stories across paid media, including social. Keen level of focus on measuring results of all in market activities. Analysis complex information to distill impact of marketing programs and conversions. Seeks information and operates at a level of constant inquiry about business priorities and key initiatives that can further differentiate the hospital within the market. Acts as a �reporter� working to identify and translate the marketing activation �stories of success� Proactively communicates key program results and learnings to Director and VP of marketing operations. Communicates regularly to hospital leadership and stakeholder groups regarding marketing plans and marketing program results. Maintains a collaborative working relationship with hospital and physician teams. Maintains comprehensive knowledge of hospital-based operations, service lines and physician relations. Participates in the planning, implementation and management of the hospital marketing budget Excels in the use of effective storytelling and utilizes advanced writing skills across multiple platforms (e.g. social media, paid media, website, collateral) to create engagement within the community, with key stakeholders and to entice usage among a targeted consumer base Collaborates with the Group team to implement marketing programs that offer key differentiators based on quality, service and/or outcomes, have measurable ROI and build better hospital/market brands through consistent messaging, differentiated value propositions and brand positioning within the market Effectively engages with the community and key stakeholders for the purpose of building and enhancing the brand in the market place and translating the vision and mission of the hospital Supports integrationefforts across physician marketing, urgent care, out-patient centers, etc. Qualifications: Qualifications Education/Experience Bachelor�s Degree in Marketing, Communications, Business or relevant major is required Advanced degree in business or public sector equivalent, marketing/communications, or health related field is preferred At least 5 years of demonstrated progressive experience and responsibility for communications, brand management, and public relations with a strong understanding of the business needs and competitive challenges of the industry (relevant to health care industry preferred) Knowledge, Skills,Abilities Demonstrated success and understanding in executing cross-channel marketing tactics to drive consumer engagement such as social and digital media, advertising and communications platforms, marketing automation/CRM, content creation, and website management Demonstrated experience in understanding marketing channel performance and how results are supporting business objectives. Ability to synthesize learnings/best in class practices and quickly implement learnings to strengthen in market plans An excellent ability to bring stories to life to engage consumers across traditional and non-traditional media Demonstrated experience utilizing direct to consumer engagement and communications technology and tools, digital platforms, and social media An ability to build productive cross functional relationships at all levels of the organization as well as with external partners A proactive servicing approach and a strong sense of urgency to respond to matters on time A collaborative style which engenders the respect of others and can be best described as a leader, mentor, and a coach An active listener with exceptional oral and written communication skills A team player who gains value in actively participating as a team member across various disciplines and organizational levels Comfort with ambiguity and working in a large, diffuse, highly matrixed environment Demonstrated understanding of paid, earned and owned media integration and an ability to partner and support the communications teams. Personal Attributes Authentic – Has deep integrity and holds personal and professional values consistent with Tenet�s mission, vision and values Self-motivated – Outcomes-focused individual who holds herself/himself to a high performance standard, but maintains a sense of proportion and humor Persuasive – Able to advance an idea, strategy or program through influence, communication and negotiation. Works through credibility and collaboration to achieve success in a highly complex and matrixed organization Collaborative – Confident with a commitment to her/his ideas and ideals, but someone who also listens with true self-awareness and empathy. A leader who possesses a �common touch� to relate comfortably and effectively with people at all levels Detail oriented – Strong attention to detail in grammar, design, development, and strategic approach Professional – Is held inhigh regard for maturity level, reliability, trustworthiness and overallprofessionalism Job: Marketing Primary Location: Florida Facility: 963-Santa Ana, CA Job Type: Full-time Shift Type: Days Employment practices will not be influenced or affected by an applicantâ??s or employeeâ??s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.

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