Description

Providence, Rhode Island, Lincoln School in Providence, RI, the country’s only all-girls school based on Quaker values for students infant–Grade 12, is looking for a full-time Digital Marketing & Content Associate to help promote, and communicate directly with, the school and its community. Lincoln School values working with a diverse faculty and staff and seeks applications from individuals who share our commitment to educating girls to fearlessly embrace the opportunities and responsibilities of full citizenship in a complex world.
The Digital Marketing & Content Associate will report to the Director of Marketing & Communication. This position will help to drive website and digital efforts and internal and external communication strategies in order to promote enrollment goals. This is an integral, cross-functional role that will work closely with the Admission team to drive inquiries, increase retention, and promote brand awareness through comprehensive multimedia storytelling and related initiatives. 
A mix of systems expertise and marketing acumen is needed for this role. 
Duties will include:

Strategizing to position Lincoln in the digital realm in ways that align with key priorities and institutional goals
Management of lincolnschool.org’s front- and back-end systems, Lincoln School’s central marketing and admission tool
Creating a dynamic, streamlined, and thoughtful digital experience for prospective students, families, and employees
Implementing website best practices including SEO, responsive design, and personalization
Writing web content including page copy, blogs, headlines, and more
Film and edit videos, create graphics, and shoot and polish photography
Regular creation and implementation of digital assets to support advertising strategies and website content
Writing, editing, and sending emails to as few as two and as many as 10,000 recipients
Working closely with the admission team on a wide range of other enrollment, engagement, and retention initiatives
Other duties as assigned
The ideal candidate will have:

A strong work ethic and a commitment to Lincoln’s mission to provide best-in-class education for girls and young women
A willingness to embrace and uphold Lincoln’s values of equity, inclusion, and community, and engage in the school’s ongoing anti-racist work 
A deep understanding of best practices in website architecture, SEO, metadata, tagging, etc.
The ability to write and edit web content with superior attention to detail and a firm grasp of style guidelines
A great visual eye used to capture and create compelling videos, images, and content
Strong storytelling skills and the ability to focus on both details and the bigger picture
Comfort working with back-end systems (familiarity with Finalsite and Veracross a plus)
Basic to moderate understanding of and fluency in HTML
Photoshop and InDesign skills, or the equivalent 
Ability to prioritize constantly with shifting needs and demands
A positive attitude with a willingness to laugh and contribute to a dedicated team
Experience in education preferred, particularly in educational marketing or admission 

How to Apply:
Interested candidates should send a cover letter and resume to Julie Stafford, Human Resources Manager at jstafford@lincolnschool.org .
More information about Lincoln School can be found on our website at www.lincolnschool.org .
Lincoln School is an Equal Opportunity/Affirmative Action Employer. Members of groups historically underrepresented in independent schools are strongly encouraged to apply.  

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