Description

Charlotte, North Carolina, Job Description Important Note: During the application process, ensure your contact information (email and phone number) is up to date and upload your current resume when submitting your application for consideration. To participate in some selection activities you will need to respond to an invitation. The invitation can be sent by both email and text message.  In order to receive text message invitations, your profile must include a mobile phone number designated as ‘Personal Cell’ or ‘Cellular’ in the contact information of your application. At Wells Fargo, we want to satisfy our customers’ financial needs and help them succeed financially. We’re looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you’ll feel valued and inspired to contribute your unique skills and experience. Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you. Wells Fargo’s Merchant Services organization is nationally recognized for its ingenuity and reputation as a leader in the electronic payments industry. We are searching for a highly-skilled and action-oriented Merchant Services Website Lead/Digital Marketing Consultant 5.  Reporting to the incoming Merchant Services Digital Marketing Leader, this senior role in the Merchant Services Digital & Acquisition Enablement organization will lead digital marketing initiatives with a focus on the Wells Fargo public site and other ‘on us’ digital assets, including the proposed ‘Matchmaker’ small business digital needs assessment.  The consultant will work with Experience Design and small business colleagues to evaluate the current site, redesign the site’s information hierarchy, and ultimately deliver a cohesive and compelling customer experience from ‘research’ through ‘shop’ to ‘apply.’  This experience will support customers who start their journey on the public site at the small business segment level as well as those who start their journey on Merchant Services-specific pages, perhaps driven by search or other digital marketing campaigns. The ideal candidate will have previously delivered business outcomes through enhancements to the digital customer experience.  The ideal candidate will have strong creative skills and experience working with third-party agencies; a flexible, team-oriented approach; experience working with digital execution/development resources; and the resiliency to drive successful project execution in a complex/matrixed work environment.  Experience with a small business target audience is preferable. Key areas of work include: Developing a compelling journey for Wells Fargo website visitors, in collaboration with Experience Design and small business colleagues Developing and implementing Merchant Services public site page design, page content, and accompanying assets (banners, etc.) Representing the Merchant Services business on the small business Matchmaker public site needs assessment project, leading Merchant Services content development for Matchmaker, and aligning Merchant Services-specific pages with Matchmaker content/design Building alignment across digital customer needs assessments, sales-assisted customer needs assessments, and product positioning/value propositions (in collaboration with the Merchant Services product & product marketing organizations) Ultimately increasing the conversion of Wells Fargo public site visitors into new Merchant Services accountholders Preferred locations are in Wells Fargo hubs including Charlotte, Concord, Minneapolis, Phoenix, and San Francisco.  The position includes a 5-10% travel requirement in a typical (non-Covid) environment. Required Qualifications 8+ years of experience in one or a combination of the following: marketing, digital marketing, digital platforms (i.e mobile or social media) Other Desired Qualifications Demonstrated success in digital marketing asset development Ability to translate customer needs into recommended designs/outputs Experience leading the execution of initiatives in a complex/matrixed environment Ability to influence and collaborate at all internal organizational levels Excellent verbal, written, and interpersonal communication skills Self-starter and highly motivated for success Strong Microsoft Office (Word, Excel, Outlook and PowerPoint) skills Knowledge of current and emerging marketing concepts and approaches including the use of technology Familiarity with current digital banking trends Previous experience launching digital marketing capability enhancements within an Agile framework Comfort with shifting priorities, and an intuitive sense of relative perspective Project leadership experience with completed deliverables under deadlines Job Expectations Ability to travel up to 10% of the time Disclaimer All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act. Relevant military experience is considered for veterans and transitioning service men and women. Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

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