Description

New York, NY, 10176, USA, Job Title: Associate Director, Multimedia Marketing and Communications Job ID: 22089 Location: Baruch College Full/Part Time: Full-Time Regular/Temporary: Regular POSITION DETAILS The Office of Communications, Marketing & Public Affairs (OCMPA) handles media relations, marketing and advertising, publications, government and community affairs, and web content for Baruch College. The office is also responsible for Baruch’s brand identity, internal and external communications, and the marketing initiatives of Baruch’s three schools (aka: clients): the Zicklin School of Business, the Weissman School of Arts and Sciences, and the Marxe School of Public and International Affairs. OCMPA also collaborates with the Offices of College Advancement and Alumni Relations surrounding fundraising and alumni events as well as alumni publications. Driven by high standards in a deadline-aware environment, the Associate Director, Multimedia Marketing and Communications will be a visionary strategist, strong project manager, and expert writer/editor across traditional, web, and multimedia platforms. The ideal candidate will have a data-driven understanding of SEO and UX, and experience in scripting and advising on video and multimedia projects. The Associate Director will serve as the strategic and editorial lead for college-wide communications across traditional and digital platforms. The position reports to the Director of Communications and would manage staff and vendors. The Associate Director will also collaborate with the larger department, including designers, project and multimedia managers, directors of public relations and government affairs, the executive director, and OCMPA’s vice president. Responsibilities: Develop and manage a cross-functional digital communications strategy and team, and plan and supervise tactical efforts using traditional and digital tools and techniques. Serve as the departmental lead, along with Baurch’s IT department, on the College’s ongoing effort to convert all web properties to WordPress from an older CMS. Work with clients to reorganize web content and structure with optimized UX in mind; co-lead WordPress trainings for College staff; manage QA process after content migration; participate in executive-level launch reviews for individual web sections. As an ongoing effort, advise clients in Baruch’s three schools and administrative units on web content curation, navigation, messaging, and SEO. Edit web content for clarity, SEO, and institutional standards. In collaboration with PR and marketing colleagues, curate Baruch’s homepage to maintain and maximize presentation of up-to-date information, including news- and marketing-oriented sliders. Assign updates as needed. Lead institutional content marketing efforts, working closely with departmental colleagues in public relations and marketing to align strategies and messaging in branded content creation and distribution. Conceptualize and manage the creation of strategic print and digital marketing materials, from brainstorming with the client, through design and editorial review, to print and/or digital distribution. Synthesize story threads (faculty, staff, and student achievements as well as faculty research, innovative academic programs, and institutional milestones) across the College to develop trend and enterprise pieces. Supervise social media channels and manage the assistant manager for social media. Maintain the strategic content calendar, ensuring that content is developed according to high institutional standards, and collaborate with colleagues College-wide to disseminate and cross-promote content (including repurposing print materials) across relevant channels. Execute regular outcomes reports for digital, social, and multimedia campaigns, recommending adjustments to future efforts based on past performance. Manage the College’s weekly internal e-newsletter and produce outcomes reports for same using digital analytic tools. Draft video scripts, serve as interviewer during video shoots, and advise on content flow in video production. Develop and manage RFPs as needed for web and technology solutions. Seek input from stakeholders to draft comprehensive proposals, respond to and evaluate submissions, and recommend vendors as appropriate. QUALIFICATIONS Minimum Qualifications: Bachelor’s degree in marketing, communications, or a related field. Six years of related work experience is required. Expertise in marketing, advertising, and strategic communications, particularly as they relate to enrollment and business development activities. Strong project-management skills and experience, including social media and web management. Collaborative, customer-service orientation and experience managing clients’ needs, such as in an agency or in-house agency structure. Impeccable writing and editing skills under deadline pressure; professional writer’s voice. Understanding of the visual aesthetics and the conventions of graphic design, as well as the steps and processes in digital and print production. Other Qualifications: Proficient in digital marketing, with an ability to use search engine optimization (SEO), search engine marketing (SEM), and social media management for content-marketing efforts. -Understanding of digital advertising campaigns using programmatic, display, Google AdWords and key words, video, and social. Experience collecting, analyzing, interpreting, and adjusting to digital and social media metrics. Background in internal communications including newsletters, special announcements, and emergency communications. Proficient with Microsoft Office (Word, Excel and PowerPoint) and experience with turnkey formatting tools in a digital platform, such as Mailchimp. Experience working with enterprise-level websites and their content-management systems, and familiarity with best practices in information architecture and user experience. Detail oriented, with the ability to work independently or collaboratively, multi-task, and meet deadlines. Experience managing staff, vendors, freelancers, or interns. CUNY TITLE OVERVIEW Oversees implementation of communications programs and produces communications in all media to meet a variety of College needs Provides creative direction for publications and marketing materials, such as catalogs, annual reports, brochures, direct mail packages, print advertising and other marketing materials Works with College clientele (faculty, administrators, and student representatives) to understand their communications objectives, select appropriate messages, formats, and distribution methods, set production timelines, and establish appropriate editorial and design approaches Provides creative direction and supervision to external and/or internal creative resources such as writers, photographers, illustrators and graphic designers Ensures consistent application of standards and guidelines for College materials, such as graphic identity standards Manages production activities, including creating printing specifications and arranging procurement of services, managing work flows, and production schedules, and assuring a quality finished product Prepares sensitive and high-priority communications such as speeches for use by senior management Performs related duties as assigned. CUNY TITLE Higher Education Associate FLSA Exempt COMPENSATION AND BENEFITS Salary commensurate with education and experience. CUNY’s benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world. *Pursuant to the New York City Health Benefits Summary Program Description, all City of New York employees, and employees of Participating Employers, hired on or after July 1, 2019, will only be eligible to enroll in the EmblemHealth HIP HMO Preferred Plan, and must remain in the HIP HMO Preferred Plan for the first 365 days of employment. After 365 days of employment, the employee will have the option of either remaining in the HIP HMO Preferred Plan or selecting a different health plan within 30 days before the end of the 365 day period. If a new health plan is selected, the new plan will be effective on the 366th day. An employee who needs to request an exemption to this requirement can do so by submitting an Opt-Out Request Form for review and approval. See below link for additional information. https://www1.nyc.gov/site/olr/health/healthhome.page HOW TO APPLY Visit www.cuny.edu, access the employment page, log in or create a new user account, and search for this vacancy using the Job ID or Title. Select “Apply Now” and provide the requested information. Please upload a resume and cover letter. Incomplete application packages will not be considered. CLOSING DATE November 13, 2020. JOB SEARCH CATEGORY CUNY Job Posting: Managerial/Professional EQUAL EMPLOYMENT OPPORTUNITY CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.

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